Creating and executing a demand survey for any product or service is a well defined process. It begins with defining the target audience for each specific product or service and ends with a final human review to ensure data, analysis and process integrity. Take a look at each of the steps below.
We begin with identifying the precise target audience for each product and service.
Respondents are identified through internal pools or through partners and sent invites.
Create IVR Survey.
Automated IVR surveys are created and respondents are sent call in numbers.
Responses are normalised to remove outliers and ensure data integrity pre-analysis.
Data is normalised, bucketed and a numeric value is assigned to each survey response.
A final human review layer to ensure process integrity. Report is rolled out to customers.
"Our emphasis on technology allows us to process over a million responses annually with just 16 analysts."
Xi Wong, CTO - HBX Research