Rating Classifications

By analysing and bucketing responses generated through our surveys, we are able to assign a unique rating to each product and service covered by us. These ratings are representative of the overall scores generated through the survey as well as benchmarking with other products and services covered by us.

  • AAA

    The highest demand rating. Assigned to products and services achieving overall scores > 95%

  • AA

    Very high demand rating. Assigned to products and services who achieve overall scores > 90%

  • A

    High demand rating. Assigned to those products and services who achieve overall scores > 80%

  • BBB

    Above average demand rating. Assigned to products and services who achieve overall scores > 70%

  • BB

    Median average demand rating. Assigned to products and services who achieve overall scores > 60%

  • B

    Below average demand rating. Assigned to products and services who achieve overall scores > 50%

  • C

    Low demand rating. Assigned to products and services who achieve overall scores > 40%

  • D

    Lowest possible demand rating. Assigned to products and services who achieve overall score < 40%

"HBX ratings are the simplest way to get peer benchmarked demand insights for businesses, products and services"

Jasbir Rana, Investment Analyst